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Get your SUP ATX paddleboards and paddles from Half-Moon Outfitters Charleston, SC, Greenville, SC, Mt. Pleasant, SC, Columbia, SC, Savannah, GA, Athens, GA and Augusta, GA. SUP ATX is credited with introducing and popularizing the sport of Stand Up Paddle Surfing (SUP) in lakes, rivers and surfing areas throughout the United States and around the world beginning in 2008. In its first year, SUP ATX established itself as the #1 Stand Up Paddle Board Maker Worldwide which it remains to this day. It started in Malibu, California when Travis Stassart and Mitch Taylor of Becker Malibu got SUP ATX founder Nick Matzorkis into paddle surfing. Immediately hooked, Nick was convinced the interest and demand for stand up paddling would be far greater in inland United States lakes and rivers than coastal regions. Sharing this vision with 25 year Becker veteran Mike Bill, they launched SUP ATX to develop, manufacture and distribute stand up paddle boards designed for ocean, lake AND river usage. The result is the SUP ATX line of stand up paddle boards that have since defined and revolutionized the stand up paddle board industry worldwide, officially moving the sport from the shores of Hawaii and Malibu to lakes, rivers and surfing areas everywhere.