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Get your Rheos sunglasses from Half-Moon Outfitters Charleston, SC, Half-Moon Outfitters Greenvile, SC, Half-Moon Outfitters Columbia, SC, Half-Moon Outfitters Savannah, GA, Half-Moon Outfitters Athens, GA and Half-Moon Outfitters Augusta, GA. "No man ever steps in the same river twice, for it’s not the same river and he’s not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like our brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path. The brand is built on the philosophy of consistent reinvention and improvement.